International Museum Day

Happy International Museum Day! 国际博物馆日快乐 (Guójì Bówùguǎn Rì kuàilè)!

Falling on 18th May since 1977, the International Museum Day has been a unique occasion for the global communities of museum goers and professionals to celebrate. This year’s theme of celebration is ‘The Power of Museums’.

The objective of International Museum Day (IMD) is to raise awareness about the fact that, “Museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”

International Council Of Museums

What does it mean by ‘The Power of Museums’ to you? How would it be possible that we, as visitors, can be empowered by museums? Today, we are delighted to invite WANG Xi (王曦), who specialises in museum with technologies for enhancing accessibility and just passed her PhD viva successfully, to explain her understanding of empowering visitors of special need through enhancing technological design in her project for the Titanic Museum (泰坦尼克博物馆 Tàitǎnníkè Bówùguǎn).

WANG Xi has been working at Queen’s University Belfast as a Marie-Curie Early Stage Researcher since 2018 and completed her PhD in Translation Studies at the School of Arts, English and Languages in May 2022. Her research interests are in museum accessibility. She currently works with world leading tourist attraction Titanic Belfast and RNIB to investigate novel access options that employ new technologies to improve accessibility and visitor experience for blind and partially sighted visitors.

Research project: Investigating Technologies to Enrich Museum Audio Description for Enhancing Accessibility

Museums are typically dominated by visual experiences. This means that people who are blind or partially sighted (BPS) tend to be excluded from several aspects of the visitor experience, including emotional engagement. The purpose of this practice-led research project was to explore ways in which smart software-enabled technologies could be used to enrich audio description (AD) and to enhance accessibility and visitor experience for BPS visitors. Working with Titanic Belfast and RNIB NI, I pioneered three approaches that combine a commitment to low-cost accessibility solutions and emotionally engaged visitor experience.

Titanic Museum, Belfast | Image@XiWang

This project first presented a study of BPS visitor experience in Titanic Belfast, and applied for the first time existing models of visitor experience in the context of accessibility.

Visitors touching the carpets | Image@XiWang

Next, based on the feedback from this study, I developed and evaluated a new approach to accessibility which used a multisensory smart map to present a journey-based story of Titanic’s maiden voyage. The smart map used readily available materials and affordable technologies, such as Raspberry-Pi. It also used software-controlled multi-function buttons to enable BPS users to autonomously select the desired AD and level of detail.

Touching A Smart Map | Image@XiWang

Finally, I proposed a major extension to the standard passive audio descriptive device by developing an interactive voice-driven museum audio descriptive guide for Titanic Belfast (TBot), with built-in navigation instructions and a free format Question and Answer facility. This TBot uses text-to-speech technology to generate AD from a textual knowledge base, speech recognition for input, to voice-activate the device; and a design platform that easily enables museum staff to produce, update and customise the chatbot.

Thanks to the funding from the Marie Skłodowska-Curie Doctoral Training Programme, I was able to run the 4-year-long project to investigate, develop and test innovative access options for BPS visitors, using new technologies within diverse museum environments. It has contributed several methods to enrich AD for enhancing museum accessibility and visitor experience for BPS visitors both theoretically and practically.

Author: WANG Xi
Editor: Martin Duffy

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CCF10 June Talk

CCF10 – Turning your interest in Chinese into a business: The Chairman’s Bao

Speakers:

Sean McGibney studied Chinese and Spanish at University of Leeds and founded The Chairman’s Bao alongside Tom Reid in his final year of study in 2015. Currently Managing Director of The Chairman’s Bao, he has overseen the company’s growth from university bedroom concept to an international force in the EdTech industry with over 120,000 individual users and over 300 global partner institutions. In his spare time, Sean sits on the Board of charity Leeds Irish Health and Homes and volunteers with Alzheimer’s Research UK, as well as being a keen runner and cyclist.

Coming previously from an Investment Bank specialising in Mergers and Acquisitions, Oliver Leach joined the Team as Business Development Manager in February 2018 and became a Director in 2020. His existing broad role at TCB spans from marketing and branding to sales and customer service. Outside of work, Oliver is a long-suffering fan of Reading FC.

Outline:
In this joint presentation we will cover:

  • the story behind TCB
  • our team, using Chinese in a work environment
  • business achieving success in thriving EdTech sector
  • setting up a business at university
  • lessons learned in business
  • plans for the future and a demo of the platform.

More information:
The Chairman’s Bao

We welcome your attention and would like to invite your questions and feedback on this culture talk in the box below.