FORGET PALM PRESSING AND SWAPPING BUSINESS CARDS, NETWORKING IN THE REMOTE WORKING ERA IS AS EASY AS ONE, TWO, TWEET
As a university student, you’ve probably been advised to start building your professional network while you are still at university – but what does that mean and where do you start?
Sandra Scannell Head of the Employer Engagement Team at Queen’s explains: “A great degree can get you far, but the network and connections you build at university can help you get there faster. While the old adage ‘it’s not what you know, it’s who you know’ is not entirely accurate – a brilliant academic qualification makes you more likely to get a job than a non-graduate (89 per cent compared to 72 per cent, according to the Department for Education) – networking remains an essential part of the graduate job hunt. According to recent statistics from LinkedIn, as much 85 per cent of jobs are filled via networking. No matter what way you cut it, it’s important to know people.”
Networking without the stress
Traditionally, networking on campus might have meant completing a circuit of the Whitla Hall at the annual Graduate Recruitment and Placement Fair, collecting handshakes, business cards and solid job leads. All very well if you are the confident type; slightly awkward and stressful if you are not. This year, however, the event is being hosted virtually – levelly the playing field.
“The virtual platform dispenses with a lot of the embarrassment and stress that comes as part of a traditional networking environment– especially if you are more introverted or less confident,” says Sandra. “You can ask questions directly to recruiters and companies via live chat instead of navigating the throngs to speak to a busy recruiter, who is already being bombarded with questions. You can hone your ‘elevator pitch’ into a succinct 100-word introduction on an online profile, giving you a stronger chance to get noticed. A few simple clicks and you can add you CV and the URL to your LinkedIn profile. Names and key details are displayed on screen – meaning awkward introductions are also dispensed off.”
As easy as Instagram
The good news is, if you’ve ever used Facebook, Twitter or Instagram, you know how to network online. “The Instagram generation are more than capable of flexing to new ways of working and are very comfortable networking in the digital realm,” says Sandra. “Facebook was launched in 2004, meaning students enrolling in 2022 will be the first generation of university students for who social networking has always existed. You have the tools to build an online brand: whether its chronicling your life on your Instagram grid or presenting a professional profile picture, you are more than ready to network from your laptop.”
The golden rules
While modern day networking is as easy as clicking a button, some golden rules still apply, of course. “Preparation is key,” says Sandra. “Doing your research on a company and making sure your CV is tailored to the job you want, for starters. Our Careers Consultants are still on-hand to walk you through the recruitment and application process. But, rest assured, you already have a lot of digital tools in your armour – and you know how to use them.”
She adds: “Professional networking sites like LinkedIn allow you to sell your personal brand with key words and phrases relating to your target industry, well-written profiles and a strong professional headline. You can join LinkedIn professional groups, participate in conversations and pick up industry intel. Twitter allows graduate jobseekers and recruiters to connect through hashtags like #hiring #recruiting and #gradjobs. You can follow potential employers, Tweet organisations and ask about graduate opportunities… The online networking opportunities for students are endless.”
Ready to start networking?
Register here for our Graduate Recruitment and Placement Fair on 21 and 22 October