Businesses Management student Rosie Alexander completed a virtual internship with Mourne Dew Distillery as part of our Working Globally from NI programme. Here is how she got on.
In June, I started a marketing internship with the local spirits company Mourne Dew. I was excited to get started as I knew the experience was going to be insightful and beneficial. As a first-year student, this opportunity has afforded me the ability to discover where my passions lie and gain experience in an area in which I have an interest.
Researching the company
Before beginning my internship, I was impressed to learn about the story of Mourne Dew and the multi-award winning gins, whiskeys, vodkas and poitíns they produce. Based in Warrenpoint, Mourne Dew is inspired by the essence of the Mournes, infusing their drinks with botanical flavours to create a unique taste. I was really interested in this company due to their values of tradition and pride for the island of Ireland, as well as their commitment to quality. Working for an up-and-coming local company interested me greatly and I was excited to be gaining some insight into the marketing side of things.
My first campaign
The majority of my internship has been remote as I live quite far from the distillery. In my first week, I was introduced to the team and learnt about the different projects Mourne Dew have been working on. I got stuck in with tasks such as finding new accounts, working on current campaigns, such as the Fathers’ Day competition and communicating with partners to help promote Mourne Dew’s products. I was especially interested in social media marketing and took charge of the LinkedIn account. This responsibility allowed me to be creative and I really enjoyed thinking up different campaigns and posts. Another task that interested me was looking into the distillery’s international presence, as they are beginning to expand into Europe, the USA and Asia. It was exciting to progress on international plans as I could see the business’ growth.
On the road
A few times I got to go on the road with Neil Fleming, the Sales and Marketing Executive. This allowed me to see how sales and distribution works and I enjoyed meeting Mourne Dew’s contacts. It was great to see the products physically and I learned so much about how a small but growing business is run. I especially enjoyed our sales pitch at the Northern Lights Bar, as I was able to find out a lot about the different types of drinks that Mourne Dew produces and what makes them so unique.
Visiting the distillery
In addition, I was able to visit the distillery itself in Warrenpoint. It was fascinating to watch the distillation process of the gins, vodkas, whiskeys and poitíns, and I loved smelling all the botanical ingredients that infuse the drinks. It was interesting to see that each batch is made by a recipe by hand, and each part of the process, from distilling to bottling and packaging, happens in the one place. It was also lovely to meet all the team, including Donal and Noel (the owners), Lydia (who does social media and photography) and Donal and Tag (who work in the production process). I also met the other intern Claire, who I had been working with remotely for 3 weeks of my internship.
An amazing insight
Working with Neil these past 4 weeks has been invaluable, and I have learned so much about both marketing and how a local distillery is run. I have thoroughly enjoyed every second of this internship and would encourage anyone considering a programme like this to go for it! It has truly solidified my future vision of working in marketing and I have made some friends and connections along the way. I have gained amazing experience and insight and will miss my time at Mourne Dew greatly.