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Managing Your LinkedIn Profile

LinkedIn is like marmite. Some people love it. Some people loathe it. I confess to being nearer to the second category myself. But here’s the catch – it is a useful and influential platform for kickstarting your career.

Why? 3 reasons…

  1. Networking – LinkedIn isn’t like other social media platforms. It has a career focused USP, meaning you can cultivate a specific professional network. You can follow what other people in your industry are talking about, share opportunities and ideas and, yes, even steal a few too!
  2. Career Path – One of LinkedIn most notable features is that users upload their career and educational history to their profile. This means you can check out what career path your professional role models took when you’re planning your own professional journey 
  3. Jobs – LinkedIn is no silver bullet to your unemployment woes. But it does boast an impressive jobs feature, allowing you keep track of who’s hiring in your area, what skills and experience they’re looking for and more details on how you might apply. 

Convinced yet? Well, let’s pretend you are.

So how can you make the most of your new LinkedIn account? Here 10 short, sharp, tip-top tips:

  1. Profile Picture – Something vaguely professional please, no snaps from ‘Malouf 2k18 Lads Holiday’
  2. Background Picture – Always more tricky I know, but popping in something, even just your top landscape shot, adds some personalization to your profile.
  3. Make Your Summary Sing – This is your first chance to show off, so pretend it’s a job interview and sell your unique story! 
  4. Specific Skills – Don’t sell yourself short. Have a think about what you can offer to an employer, and try not to lie! 
  5. Job History – Take a few minutes and do this right. Make sure you get your employment and educational history correct, you’d be surprised how many people will see it.
  6. Describe Your Work – Job titles aren’t enough, tell us what you did in the role.
  7. Network Building – Be careful here, you don’t want every Tom, Dick and Harry spamming your timeline. Remember LinkedIn is career focused, so only connect with folks who are professionally relevant. Colleagues, role models and career influencers? Perfect! That Ex you never got over? Avoid!
  8. Endorsements – Not one of my favourite features but useful nonetheless. Give your connections some endorsements for their skills and, who knows, they might return the favour!
  9. Contact Information – The internet is a weird place, so don’t overshare, but a professional email address allows those interested in your work to drop you a line.
  10. Kill The Buzzwords – I know it’s tempting to fill your profile with all the latest, and still meaningless, industry jargon. But it makes for painful reading so cut the ‘synergies’, ‘passionate’ and ‘results-driven’ lines. When it comes to who you are – show, don’t tell!

Now you’re all set! 

One thing’s for sure, LinkedIn isn’t as fun as other social media platforms. So, don’t forget about it as the notifications pile up. LinkedIn is a platform that’s on the rise, make sure you make the most of its ascendency. 

Good Luck!

About the author: 

Thomas Copeland is a second year Politics, Philosophy and Economics student. He is Founder & Editor of Challenges NI and is the Head of News at Queen’s Radio.

WATCH: Using LinkedIn Effectively

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How to make your LinkedIn profile stand out

Guest blog by Jordan Hendricks, First Derivatives

Whether you’re trying to build your personal brand or enhancing your profile for your job search, LinkedIn is a powerful tool.

The first step in building a LinkedIn Profile that will blow recruiters away is to know what industry and types of roles you are interested in. This will help you decide which of your skills to highlight more prominently and which keywords to use. Once you have an idea of what you want to do, it’s time to get to work on the specifics.

First Impressions count!

First and foremost – your name. You should only use your full name on LinkedIn, you don’t need to add any degree qualifications, nick names, initials, etc to your public name. You’ll also need to upload a profile photo – this is your opportunity to show how you present yourself! Make sure the photo looks professional, dress smartly and have a plain background.

The headline you choose here should be relevant to you – and get creative! This is the first thing people will read about you, so make it count. Your headline should be short, snappy and clear. Don’t forget you can also customise your URL!

Highlight your unique skills in the ‘About’ section

Imagine you’re in an interview and you’re asked, ‘Tell me about yourself.’ Your ‘About’ section on LinkedIn should sum up this answer. Take some time to expand on what makes you unique, highlight key achievements and portray who you are and your values. This is your opportunity to highlight your personal brand!

Be sure to keep in mind that this is a summary of your accomplishments, make sure it’s not too long. You want someone to be able to read it quickly and get a feel for who you are; if your summary drags on, readers may skip over important information!

Your profile is your profile, so it makes the most sense to write your summary and details in first person.

Your Experience and Education

If you’re looking for your first professional job, don’t panic about the experience section. Focus your efforts on the Education section – list the modules you took that are relevant to the job role you’re after. Were you a part of any clubs or societies? Note those down!

If you have had work experience, summarise the company you worked for and your role. Don’t include anything sensitive or confidential, like the names of clients you may have worked with. Highlight your key contributions to the role and the skills you use.

Don’t make this section a copy of your CV, use this as an opportunity to expand!

Your unique skillset

LinkedIn is the perfect platform to list out all of your key skills. Take the time to select at least 10 core skills to add to your profile. This will help recruiters to identify what talents you have, and help you to find jobs that align to your background. If you spend some time endorsing your colleagues, it will also help boost your profile if they endorse you back!

Whether you’re looking for your first job or just boosting your online brand, investing some time in your LinkedIn profile is never a bad idea. At First Derivatives, we’re excited for you to be taking that next step! Are you ready to join the #FDFamily? Take a look at our current vacancies here.

Want more top tips from employers, including FD, Citi, PwC and Deloitte? 

Join our Virtual Employer Panel on 30th September between 1-2pm

Register here https://event.webinarjam.com/register/114/q7v7vtro