For many of us, social media is an essential part of our daily lives with almost a quarter of us admitting to being hooked on it. We use it to chat with friends, make social arrangements, play games and even find that perfect present. But have you ever considered how you can use social media to help you find a job?
Most organisations are now using social media to raise brand awareness, attract new customers and find the best employees. So, if you’re looking for a job or internship, it’s time to put your social media skills to work. Follow our three tips to help you get cybersmart for career success – it’s never too early to start!
First, clean up those profiles!
Do you know what information or photos of you are publicly accessible on the Web? Try searching for your name, nickname and usernames and remove any content that you wouldn’t want a potential employer to see. If someone has posted something that might reflect negatively on you, ask them politely to take it down.
Check the privacy settings on any platforms that you use to make sure you can monitor and approve any content that others share about you. Create a ‘close friends’ list on Facebook and don’t accept friend requests from people you don’t know – cyber-blackmail is on the increase! Keep your passwords safe and secure mobile devices with a PIN.
Next, create the best online you!
Set up a professional online profile (on LinkedIn, for example) and use your social media skills to impress employers. On most social media platforms, your profile picture, username and bio are public, so chose ones that will create a good first impression. Share examples of your work, join relevant groups and get involved in online discussions related to your intended career.
Helping to run the social media accounts for a community or sports organisation you are involved with is a great way to demonstrate your digital communication skills. Or, if you have a creative flair, showcase your work using an online portfolio. If there’s a topic you’re passionate about, you could even set up your own blog and get employers coming to you!
Finally, start connecting with companies you’d like to work with!
Use social media to research potential employers and make sure you’re the first to hear about job opportunities. Follow companies you’d like to work with on LinkedIn and Twitter to learn more about them and their latest projects. Lots of professionals are sharing their expertise on social media sites, making it easy for you to identify and engage with industry experts and find out the latest developments. Comment on their posts, ask questions and get yourself noticed for the right reasons!
Has social media helped you find a job? Share your story in the comments!