{"id":39126,"date":"2026-09-22T10:35:28","date_gmt":"2026-09-22T09:35:28","guid":{"rendered":"https:\/\/blogs.qub.ac.uk\/digitallearning\/?page_id=39126"},"modified":"2026-10-28T12:08:53","modified_gmt":"2026-10-28T12:08:53","slug":"creativity","status":"publish","type":"page","link":"https:\/\/blogs.qub.ac.uk\/digitallearning\/student\/ai\/ai-for-learning\/creativity\/","title":{"rendered":"4.5 AI and Creativity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39126\" class=\"elementor elementor-39126\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dab239c e-flex e-con-boxed e-con e-parent\" data-id=\"dab239c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15651b3 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"15651b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6aed6f9801c0e\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h1 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h1\"  > AI and Creativity<\/h1>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722830b e-flex e-con-boxed e-con e-parent\" data-id=\"722830b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b447a8 e-con-full e-flex e-con e-child\" data-id=\"2b447a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d12638 elementor-widget elementor-widget-heading\" data-id=\"9d12638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Supporting Creative Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1af7b elementor-widget elementor-widget-text-editor\" data-id=\"6d1af7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence is transforming how people create, design, write, and share ideas. From generating images and videos to supporting creative writing, music, coding, and content creation, AI tools are opening up new possibilities for creativity and innovation.<\/p><p>AI can help you overcome creative blocks, explore different perspectives, generate ideas, and experiment with new approaches. Whether you are developing a presentation, writing a story, designing a poster, creating a video, or brainstorming project ideas, AI can act as a useful creative partner.<\/p><p>However, creativity is about much more than generating content. The most valuable ideas often come from your experiences, knowledge, imagination, judgement, and ability to make meaningful connections. AI can support creativity, but it cannot replace the unique perspectives and insights that you bring to your work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba58393 e-flex e-con-boxed e-con e-parent\" data-id=\"ba58393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11363a7 elementor-widget elementor-widget-heading\" data-id=\"11363a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Can AI Support Creativity?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449b70f elementor-widget elementor-widget-text-editor\" data-id=\"449b70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI can help at different stages of the creative process, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:[&quot;.elementor-widget-ld_icon_box .elementor-widget-container&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-element elementor-element-de7022c premium-equal-height-yes e-flex e-con-boxed e-con e-parent\" data-id=\"de7022c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;premium_eq_height_target&quot;:[&quot;.elementor-widget-ld_icon_box .elementor-widget-container&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c9ad5c e-con-full e-flex e-con e-child\" data-id=\"8c9ad5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec63f7d elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"ec63f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_ec63f7d\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-lightbulb\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Generating Ideas <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p><ul>\n \t<li>Brainstorming topics and themes<\/li>\n \t<li>Exploring different perspectives<\/li>\n \t<li>Creating mind maps and concept lists<\/li>\n \t<li>Generating questions to investigate<\/li>\n<\/ul><\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f4dce6 e-con-full e-flex e-con e-child\" data-id=\"0f4dce6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93746b8 elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"93746b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_93746b8\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-laptop-code\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Developing Content <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p><ul>\n \t<li>Drafting outlines and structures<\/li>\n \t<li>Suggesting titles and headings<\/li>\n \t<li>Generating examples or scenarios<\/li>\n \t<li>Helping overcome writer's block<\/li>\n<\/ul><\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d87068 e-con-full e-flex e-con e-child\" data-id=\"5d87068\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f4361 elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"94f4361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_94f4361\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-paint-brush\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Creating Visuals and Media <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p><ul>\n \t<li>Generating tailored images and illustrations<\/li>\n \t<li>Creating and developing design concepts<\/li>\n \t<li>Producing video and audio content<\/li>\n \t<li>Supporting multimedia and visual storytelling<\/li>\n<\/ul><\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-989ef4b e-con-full e-flex e-con e-child\" data-id=\"989ef4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6bb75 elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"fd6bb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_fd6bb75\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-recycle\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Refining and Improving Work <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p><ul>\n \t<li>Providing feedback on drafts<\/li>\n \t<li>Suggesting alternative approaches<\/li>\n \t<li>Helping improve clarity and structure<\/li>\n \t<li>Supporting editing and revision<\/li>\n<\/ul><\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8379ec9 e-flex e-con-boxed e-con e-parent\" data-id=\"8379ec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d07bb elementor-widget elementor-widget-heading\" data-id=\"d5d07bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI as a Creative Partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258dfde elementor-widget elementor-widget-text-editor\" data-id=\"258dfde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most effective use of AI is often collaborative. Rather than asking AI to create a finished piece of work, consider using it as a tool to help you develop and refine your own ideas. You might use AI to generate possibilities, but then apply your own judgement to evaluate, adapt, combine, and improve those suggestions.<\/p><p>Think of AI as a <strong>starting point rather than an end point<\/strong>. Creativity is not just about producing content. It involves questioning, experimenting, making decisions, solving problems, and bringing your own perspective to an idea.<\/p><div style=\"width: 100%\"><div style=\"position: relative;padding-bottom: 56.25%;padding-top: 0;height: 0\"><iframe style=\"position: absolute;top: 0;left: 0;width: 100%;height: 100%\" title=\"Getting Creative with AI - Student Top Tips\" src=\"https:\/\/view.genially.com\/6ad792ee27fcad107fb1ea1b\" width=\"1200\" height=\"675\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-131a778 e-flex e-con-boxed e-con e-parent\" data-id=\"131a778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb3cc6e e-con-full e-flex e-con e-child\" data-id=\"bb3cc6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9fca5 elementor-widget elementor-widget-heading\" data-id=\"7e9fca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Originality Still Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf44688 elementor-widget elementor-widget-text-editor\" data-id=\"bf44688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While AI can generate text, images, code, and other content in seconds, universities continue to value originality, critical thinking, and authentic learning.<\/p><p>Using AI does not remove your responsibility for:<\/p><ul><li>Making decisions about what to include.<\/li><li>Evaluating the quality and accuracy of outputs.<\/li><li>Acknowledging AI use where required.<\/li><li>Following assignment guidance and assessment regulations.<\/li><li>Producing work that reflects your own understanding and learning.<\/li><\/ul><p>The most successful students use AI to support their creativity while ensuring that the final work remains meaningfully their own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6215edd e-con-full e-flex e-con e-child\" data-id=\"6215edd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063e0db elementor-widget elementor-widget-ld_fancy_image\" data-id=\"063e0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel \">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center \">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 2000 2000&#039;%2F%3E\" class=\"attachment-full size-full wp-image-41286 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration.png\" data-srcset=\"https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration.png 2000w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration-300x300.png 300w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration-1024x1024.png 1024w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration-150x150.png 150w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration-1536x1536.png 1536w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration-320x320.png 320w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/10\/people-growing-new-idea-isolated-flat-vector-illustration-760x760.png 760w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" data-aspect=\"1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fbf9c5 e-flex e-con-boxed e-con e-parent\" data-id=\"9fbf9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442e147 elementor-widget elementor-widget-heading\" data-id=\"442e147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copyright, Ownership and Ethical Considerations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff3357 elementor-widget elementor-widget-text-editor\" data-id=\"eff3357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When using AI for creative work, it is important to think carefully about:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:[&quot;.elementor-widget-ld_icon_box .elementor-widget-container&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-element elementor-element-c22df07 premium-equal-height-yes e-flex e-con-boxed e-con e-parent\" data-id=\"c22df07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;premium_eq_height_target&quot;:[&quot;.elementor-widget-ld_icon_box .elementor-widget-container&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1204b0f e-con-full e-flex e-con e-child\" data-id=\"1204b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a63b0 elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"93a63b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_93a63b0\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Attribution <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p>Some assessments may require you to explain how AI has been used. This supports transparency and shows that AI has been used appropriately and in line with assessment requirements.<\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd3ca40 e-con-full e-flex e-con e-child\" data-id=\"fd3ca40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7b201 elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"eb7b201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_eb7b201\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Intellectual Property <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p>AI-generated content may be based on patterns learned from existing material. You should be aware of copyright and licensing considerations when using AI-generated text, images, audio, or video.<\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef5047b e-con-full e-flex e-con e-child\" data-id=\"ef5047b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9481cb elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"f9481cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_f9481cb\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Bias and Representation <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p>AI-generated content may reflect biases present in training data. Consider whether outputs are fair, inclusive, and appropriate for your intended audience.<\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-292f6d0 e-con-full e-flex e-con e-child\" data-id=\"292f6d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caaa159 elementor-align-left elementor-widget elementor-widget-ld_icon_box\" data-id=\"caaa159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id=\"ld_icon_box_caaa159\" class=\"iconbox d-flex flex-grow-1 pos-rel flex-wrap align-items-center iconbox-inline\"   >\n\n\t\t\t\t\n\t\t\t\t<div class=\"iconbox-icon-wrap  \"><div class=\"iconbox-icon-container d-inline-flex   \"><i aria-hidden=\"true\" class=\"fas fa-check-square\"><\/i><\/div><\/div>\n\t\t\t\t<h3 class=\"lqd-iconbox-heading \" >Transparency <\/h3>\n\t\t\t\t<div class=\"contents \">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<p>Be honest about your use of AI and follow any guidance provided by your School, programme, or module.<\/p>\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-926d02b e-flex e-con-boxed e-con e-parent\" data-id=\"926d02b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde4cfa elementor-widget elementor-widget-heading\" data-id=\"cde4cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creativity Beyond Generative AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc37fbe elementor-widget elementor-widget-text-editor\" data-id=\"dc37fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creative use of AI is not limited to ChatGPT and image generators.<\/p><p>Many everyday tools now include AI-powered features that can support:<\/p><ul><li>Video editing<\/li><li>Graphic design<\/li><li>Photography<\/li><li>Music production<\/li><li>Coding and app development<\/li><li>Presentation design<\/li><li>Content creation for social media<\/li><\/ul><p>Developing the ability to use these tools thoughtfully and critically is becoming an important part of digital and AI literacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88a63c8 e-flex e-con-boxed e-con e-parent\" data-id=\"88a63c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7067394 e-con-full e-flex e-con e-child\" data-id=\"7067394\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2377208 elementor-widget elementor-widget-heading\" data-id=\"2377208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reflect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4798afe elementor-widget elementor-widget-text-editor\" data-id=\"4798afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consider the following:<\/p><ul><li>How could AI help you generate new ideas?<\/li><li>When might AI enhance your creativity?<\/li><li>When is human judgement more important than AI suggestions?<\/li><li>How can you ensure your work still reflects your own voice and perspective?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee831b e-con-full e-flex e-con e-child\" data-id=\"6ee831b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-124203a elementor-widget elementor-widget-ld_fancy_image\" data-id=\"124203a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel \">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center \">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"875\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1400 875&#039;%2F%3E\" class=\"attachment-full size-full wp-image-39129 ld-lazyload\" alt=\"Robot thinking\" itemprop=\"image\" data-src=\"https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/07\/AI-thinking.jpg\" data-srcset=\"https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/07\/AI-thinking.jpg 1400w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/07\/AI-thinking-300x188.jpg 300w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/07\/AI-thinking-1024x640.jpg 1024w, https:\/\/blogs.qub.ac.uk\/digitallearning\/wp-content\/uploads\/sites\/7\/2026\/07\/AI-thinking-480x300.jpg 480w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" data-aspect=\"1.6\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f82a68 e-flex e-con-boxed e-con e-parent\" data-id=\"0f82a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e81c6b e-con-full e-flex e-con e-child\" data-id=\"9e81c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebabb0 elementor-widget elementor-widget-heading\" data-id=\"4ebabb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfa6 Key Takeaway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b56d5 elementor-widget elementor-widget-text-editor\" data-id=\"18b56d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI can help you explore ideas, overcome creative blocks, and experiment with new ways of working. The most powerful creativity often comes from combining AI&#8217;s capabilities with your own imagination, judgement, experiences, and unique perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI and Creativity Supporting Creative Work Artificial intelligence is transforming how people create, design, write, and share ideas. From generating images and videos to supporting creative writing, music, coding, and [&hellip;]<\/p>\n","protected":false},"author":524,"featured_media":39288,"parent":39010,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[503],"class_list":["post-39126","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI and Creativity - Queen&#039;s DigiHub<\/title>\n<meta name=\"description\" content=\"Learn about the impact of AI on accessibility. Find out how artificial intelligence is improving inclusivity and creating new opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.qub.ac.uk\/digitallearning\/student\/ai\/ai-for-learning\/creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4.5 AI and Creativity\" \/>\n<meta property=\"og:description\" content=\"Learn about the impact of AI on accessibility. 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